What It Means:

Respage PPC services include phone & email conversion tracking. Respage counts a conversion as someone who clicked on your ad and did one of the following:
  • Called the property (phone)
  • Submitted a contact form (web)

How It Works:

In order for conversion tracking to work, there are a couple of requirements for your website:
  • You need to be able to add javascript codes to your website
  • In order to track email conversions, you'll need a thank you/confirmation page that loads after someone submits a form on your site that you can add javascript code to
These codes will be sent to you by your account manager to add to the website.


Phone Conversion Code: This code will need to be added to each page of your site just before the </body> tag. Typically, this can just be added to the header or footer if you have one.

Example Code: This is just an example. Do not add this to your website

<script type="text/javascript" src="//cdn.callrail.com/companies/12345678/f0f265dcc5688fee9925/12/swap.js"></script>

Email Conversion Code: This code will need to be added to your site between the <body> </body> tags on the thank you/confirmation page(s) that visitors see after filling out a contact form

Example Code: This is just an example. Do not add this to your website

<!-- Google Code for XX Property Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "AbcdEF-ghiJK-lm12OP";
var google_remarketing_only = false;
/* ]]> */
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1045277945/?label=AbcdEF-ghiJK-lm12OP&amp;guid=ON&amp;script=0"/>