Facebook provides multiple ways to build an audience including interest targeting, lookalike audiences, and custom audiences.
Your Respage service includes building an audience via interest targeting, and may include your property location, nearby employers, income levels, and general interests. These interests are compiled based on the Social Advertising Questionairre you provide to Respage, as well as the information in your website.
When possible, Respage will install a Facebook Pixel on the properties sites to help track results and build new audiences in Facebook. This pixel installation can be done by Respage or by a website developer. For any questions or to inquire about having a pixel installed on your site please reach out to your Account Manager.