Most of the time, it's a good idea to keep your Google Ads campaign running. An active campaign allows you to continue increasing your click-thru-rate & quality score, and therefore it allows you to increase your adrank at a lower cost-per-click. Even if you have reached your occupancy goals, we often recommend continuing to run your Ads campaign and simply reducing your budget. However, there are times when you might consider pausing your Google Ads campaign. If that's the case, please be aware of the following:
Currently, pausing campaigns is only offered to clients with 10 or more PPC campaigns managed by Respage
- Minimum uptime: You cannot pause a campaign until its run for an initial minimum of 3 months. This allows us to build a campaign’s history and quality score.
- 30 day cycle: We invoice on a 30 day cycle, so we can’t pause midcycle. We can pause for your next upcoming billing cycle. If an invoice has already gone out, we don’t amend the invoice. Instead, we credit your account.
- Billing: Respage will pause any billing for your services and ad budget during the pause duration for any invoices not already sent. Credits will be applied for any period that services are paused and invoices have already been sent.
- Setup fees for resuming your campaign: There are no additional fees for accounts paused for <6 months. If an an account is paused for 6 months or more, there will be $250 setup fee to resume.
- Reminders: We will email our main contact monthly with a pause reminder to notify you of your paused campaign.
- Request to pause your campaign: We must receive the pause request via email. We cannot accept verbal requests.
- Request to resume your campaign: We must receive the resume request via email. We cannot accept verbal requests.