When you start your Respage SEO services, we ask you to fill out an information form so that we can better understand the area we should be targeting for SEO. Based on the information you provide to us, as well as how your site is currently ranking for related keywords, and other keyword data, we decide what keywords we should track and optimize for on your site. Typically, we target higher-volume keywords that you're already ranking for and/or higher-volume keywords that aren't quite as competitive, so you have a better chance to rank higher on search engines for them.